Trademarks are signs used in trade to identify products. Your trademark is the symbol your customers use to pick you out. It distinguishes you from your competitors. You can protect and build upon your trademark if you register it.

In some countries, you can also get protection even if your trademark is not registered, as long as it is used. However, you are well advised to register it to obtain the best protection.

The only condition imposed on a registered trademark is that it must be clearly defined; otherwise, neither you nor your competitors will be certain of what it covers. Securing a registered trademark protects your brand and provides you with the tools to prevent someone using similar signs and riding off the back of your business. If you do not protect your trademark by registering it, then you may find you are legally prevented from expanding your business


Benefits of registering a trademark

  • Protects your brand value
  • Builds an asset
  • Defends against rival marks
  • Defines your rights
  • Prevents counterfeiting and fraud